Seth builds & operates.
I'm a software engineer who also spent the better part of a decade running enterprise IT and security. I help businesses scale by building systems and automating the work they'd otherwise do by hand — writing the code and owning the infrastructure it runs on.
Featured Projects
View allSolo-founded guitar amp sim built on real-time circuit simulation — runs an amp's actual circuit live at every knob position, where the industry standard plays back frozen 'captures.' Cross-platform C++/JUCE audio engine, React UI, and the full go-to-market web platform. Pre-launch, under Prickly Pear Audio.
Solo event-coordination SaaS; passkeys/WebAuthn, OAuth, magic links, payments, email/SMS, 10 background job handlers. Production-ready.
Solo SaaS; ingests Etsy CSV exports, surfaces real per-listing profit margins after all fees. Pre-launch.
ppmc-claude-routines-and-schedules
Policy-as-code AI governance for an agency — declarative routines, version-controlled CLAUDE.md set, drift detection, dev-mode guards, pre-push secret scanning.
Immutable Reverse-Proxy Edge
Fedora CoreOS immutable reverse proxy at the network edge, terminating SSL on the LAN side for IDS/IPS inspection. Deployed in production.
About Seth
I've been building software since 2013, and running enterprise IT and security for most of the years around it — twelve-plus years across casinos, healthcare, manufacturing, and government. The kind of regulated places where "it works on my machine" gets you a compliance finding.
The short version: I built BetterLife's entire platform from zero — frontend, backend, ML, databases, CI/CD — and hired and led the team of six that ran it. It turned profitable in its first year. Before that I spent two years as a PCI-DSS subject-matter expert, led the PrintNightmare response across a regulated client base, and built security and compliance automation across roughly three thousand endpoints. Today I ship production SaaS solo on a modern edge stack, and I co-own a marketing agency.
What ties it together: I help businesses scale by building systems and automating the things most shops still do by hand — I codify, version, review, and secure them. I'll tell you straight when something was a proof-of-concept and when it was production. I treat my own homelab like production — incident reports and all. And I write the kind of code I'd want to inherit.
If you found your way here, you probably already know some of this. So tell me what you're trying to build, or fix.
Beyond the Keyboard
When I'm not shipping code: I run a homelab I treat like production — yes, I write incident reports for outages that only affect me. I build on camera over at byteMyCache. I build things out of wood, play guitar, and occasionally build the guitar. And I co-own a real-estate partnership, because apparently three businesses wasn't enough.
Same instinct every time: take it apart, understand it, make it work better.