Seth builds & operates.
I build software and business systems, automate manual work, and operate the infrastructure behind them. My background spans enterprise IT, hands-on engineering, and leading the people who deliver the work.
Featured Projects
View allGuitar-amplifier simulation combining a circuit model with a neural power stage. I directed the work, with Claude Code doing most implementation, and guided integration and validation for model accuracy and real-time audio. Pre-launch.
Live event-planning software for invitations, RSVPs, shared contributions, and payments. I conceived the product and direct its AI-assisted development, from architecture and review through integration and operation.
Turns Etsy sales exports into per-listing profit calculations after fees. I conceived the product and directed AI-assisted development, with responsibility for architecture and acceptance. Pre-launch.
ppmc-claude-routines-and-schedules
Shared operating rules and scheduled automation for the agency's AI tools. Versioned instructions, drift detection, and secret scanning keep team practices consistent across repositories.
Immutable Reverse-Proxy Edge
A hardened network entry point using Fedora CoreOS, NGINX, fail2ban, and Cloudflare. Developed in my homelab and deployed at DKBinnovative, with the setup documented in a technical series.
About Seth
I've built software since 2013, with enterprise IT experience stretching back to 2012. At the Chickasaw Nation, I supported systems across 28 properties and later became one of two primary specialists for retail and payments. I spent two years preparing for PCI audits and building the device tracking that supported them.
At BetterLife, I led development of the founding platform, recruited four hires, and led a six-person team that included me. I also adapted a data scientist's R/Python matching code for production. When the business changed, I led the move to lower-cost commercial software. At DKBinnovative, my automation work covered security and service operations across as many as 3,200 endpoints.
Today I lead technical delivery at Prickly Pear Marketing Co and direct independent software projects with AI coding agents doing much of the implementation. I own architecture, review, integration, and acceptance. The work starts with the business need, whether that calls for custom software, an integration, or a vendor product.
I'm open to full-time roles in engineering, business systems, and technology operations, as well as project conversations. Tell me what needs to work better.
Beyond the Keyboard
When I'm not shipping code: I run a homelab I treat like production — yes, I write incident reports for outages that only affect me. I build on camera over at byteMyCache. I build things out of wood, play guitar, and occasionally build the guitar. And I co-own a real-estate partnership, because apparently three businesses wasn't enough.
Same instinct every time: take it apart, understand it, make it work better.