El Tapatio is a single Mexican restaurant in a tiny town called Gainesville, Texas. They make what is in my opinion the best salsa on the planet. The style of salsa is regional and it is not common in most of the US as far as I'm aware (note that I have not traveled the country sampling salsas), but it is very common in North Texas and Southern Oklahoma.
The restaurants that tend to serve this style of salsa are small local Mexican restaurants with GREAT food. They tend to share nearly identical menus, but the recipes seem to vary significantly from place to place. My guess is that there is some common origin for this style of restaurant, maybe some sort of pseudo franchise, but I have no idea, and I've never gone undercover to find out. In my imagination, some company in Mexico sells a "restaurant blueprint" for aspiring entrepeneurs who want to immigrate to the US and open a restaurant.
Of all of variations that I have tried, El Tapatio has the best salsa. I have cloned this salsa and I believe that I have gotten it so spot-on that I think it could be served in the restaurant and no one would know the difference. I even know people who are not big fans of the restaurant but agree that their salsa (and by extension, this salsa) is the best for 'chips and salsa' that they have ever had.
I call the style "El Tap Salsa" but I have no idea what the actual name of the style is. I have never spoken to another person outside of this region about this salsa. I have never seen a recipe like it anywhere on the internet. Some day, maybe I will ask someone at one of the restaurants for information about the style. That had not crossed my mind until I started writing this lol.
It's so so good and I hope you enjoy it as much as I do.
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The right choice for the base of this salsa is tomato juice. I don't tend to keep tomato juice on hand and I have found that I can approximate the same result with tomato puree or sauce. I mix 1/2 of a 28oz can with the same amount of water and add 4 grams of salt. Mix this up in advance and use it in place of the tomato juice. It won't be exactly the same amount of liquid, but because the thickness and flavor of the two options varies a bit, this is what I have found to work best for flavor and consistency.
For best results, make this a day in advance or at least a few hours in advance. This allows the cilanto and onion to mellow out and the flavors to meld.
The heat of this salsa is controlled by the amount of pickled jalapeños you add to the blender in step 2. If you want a milder salsa, start with 1/4 of the can. If you want a medium to hot salsa, start with 1/2 of the can. The rest of the jalapeños are added later in the recipe and have less impact on the heat level.
If you want to add a little extra flavor, experiment with adding a roasted fresh jalapeño (remove seeds and stems) a roasted fresh poblano, and/or some fresh cherry tomatoes before blending. The best result I ever had with this recipe (it was even better than the original) was when I followed the recipe as stated, but I roasted a red jalapeño and added that to the blender, along with 6 raw cocktail tomatoes. I don't always make it this way because the spice level can be a bit unpredictable.
Store the salsa in a covered container in the refrigerator. I don't have any idea how long it will last because I always eat it within a few days. I tested the pH once, and it measured at 3.9 which means it's pretty dang acidic and therefore pretty stable and resistant to pathogenic growth. That being said, I'm not a food storage expert and there are fresh ingredients here, so I would not recommend treating it like a shelf-stable salsa. Do not take my pH measurement or opinion as truth, you are responsible for your own food storage and safety!